Building SaaS Features That Users Love

Building a successful SaaS product isn't just about adding more features. It's about adding the right features that solve real problems for your users.

Start with User Problems

Before writing any code, answer these questions:

1. What specific problem does this feature solve?
2. How many users are affected by this problem?
3. How often do they encounter this problem?
4. What's the current workaround?

The Feature Prioritization Matrix

We use a simple 2x2 matrix to prioritize features:

	High Impact	Low Impact
Low Effort	Do First	Quick Wins
High Effort	Plan Carefully	Avoid

Our Feature Development Process

1. Discovery

• Talk to users (not just power users)
• Analyze usage data
• Study competitor solutions

2. Design

• Sketch multiple approaches
• Get feedback early
• Consider edge cases

3. Build

• Start with an MVP
• Ship incrementally
• Monitor closely

4. Iterate

• Collect user feedback
• Measure success metrics
• Improve or sunset

Common Mistakes to Avoid

• Building for yourself - You're not your user
• Feature creep - More isn't better
• Copying competitors - Understand why they built it
• Ignoring data - Let metrics guide decisions

Conclusion

The best SaaS products are opinionated. They do fewer things but do them exceptionally well. Focus on solving real problems, and your users will love you for it.